As a well-known enterprise in China's automotive industry, Changan Automobile is fully committed to promoting its globalization process. In 2025, Changan Automobile plans to hold a brand launch event in Europe to officially enter this highly developed market, marking the beginning of its globalization strategy 2.0 stage. China Exportsemi will deeply analyze the international layout and future development of Changan Automobile from the three dimensions of global layout, European market opportunities and challenges, and new energy strategy.
The globalization strategy is in full swing: from Southeast Asia to Europe
Changan Automobile's globalization blueprint is being realized at an accelerated pace. From Southeast Asia to Central and South America, and then to the Middle East and Africa, Changan Automobile's tentacles have extended to major markets around the world.
Southeast Asia: The strategic significance of the Rayong plant
The new energy vehicle production base in Rayong, Thailand, is an important fulcrum of Changan Automobile's globalization 2.0 strategy. The plant is scheduled to start production in early 2025, with an annual production capacity of 100,000 units in the first phase, mainly for the global right-hand drive market. By deploying in Southeast Asia, a region with huge potential in the new energy market, Changan Automobile has not only deepened its competitiveness in the region, but also laid a solid foundation for the expansion of the global new energy market.
CIS and Latin America: Deepening the Diversified Market
Changan Automobile's KD projects in Kazakhstan and Uzbekistan will soon start production, which will further enhance its brand influence and market share in the CIS region. At the same time, the establishment of the Brazilian subsidiary also enables it to respond more precisely to the needs of the Central and South American markets, creating the possibility of sustainable growth in the future.
Middle East & Africa: Multi-brand strategic layout
Changan Automobile plans to fully introduce three major brands in the Middle East and Africa market, CHANGAN, DEEPAL and AVATR. This will not only enrich the product line, but also enhance brand recognition and meet the needs of diverse markets through differentiated brand strategies.
The European market: the core battlefield of globalization
Changan Automobile plans to hold a brand launch event in the European market in 2025 to officially announce its entry into the European market. This action marks a comprehensive upgrade of its globalization strategy and highlights the influence of Chinese auto brands in the global market.
Figure: Zhu Huarong, Chairman of the 2025 Changan Automobile Global Partner Conference, pointed out that it is the general trend for the industrial chain to go overseas
The European market: both opportunities and challenges
As the birthplace of the global automotive industry, the European market is known for its mature consumption system and strict environmental standards. Changan Automobile's entry into this market not only sees its huge demand for new energy vehicles, but also faces many challenges.
Opportunity: New energy policies drive the market
The support policies for new energy vehicles launched by European governments provide great opportunities for Chinese automakers. Especially in the context of the rapid increase in the penetration rate of electric vehicles, Changan Automobile is expected to quickly gain market recognition by virtue of its technology accumulation and product line layout in the field of new energy.
Challenge: High threshold competition and brand recognition
Local European car companies such as Volkswagen and BMW, as well as the international brand Tesla, have been deeply involved in the market, and the competition is extremely fierce. In addition, Changan Automobile's brand recognition in the minds of European consumers is low, and it needs to increase its influence through continuous brand building and high-quality products.
New Energy Strategy: Boosting Globalization 2.0
With new energy technology as the core, Changan Automobile has launched innovative products for the global market and gradually established a competitive advantage in the field of new energy.
Technological breakthroughs and product layout
Changan Automobile plans to launch 13 new energy models by 2025, adjusting the ratio of new energy products to fuel vehicles to 6:4. This strategy not only conforms to the global environmental protection trend, but also further promotes the company's leading position in the field of new energy.
The regional layout is forward-looking
Taking Rayong New Energy Vehicle Base as an example, it is positioned to radiate Southeast Asia and other right-hand drive markets. By optimizing its production layout and product export model, Changan Automobile has provided strong support for the global new energy vehicle market.
Ambition of sales targets
According to Changan Automobile's strategic plan, its global sales target for 2030 is 5 million units, of which 70% will be new energy vehicles. In addition, the proportion of sales in overseas markets will increase to 30%, further highlighting the importance it attaches to the international market.
The far-reaching significance of Changan Automobile's globalization 2.0
Changan Automobile's globalization 2.0 strategy is not only an important node in the development of its enterprise, but also an in-depth response to the "going global" strategy of China's auto industry.
Promote brand internationalization
By deeply cultivating a number of international markets, Changan Automobile not only seeks breakthroughs in sales, but also gradually establishes a new image of Chinese auto brands on a global scale.
Promote the upgrading of the industrial chain
The promotion of Changan Automobile's global layout will drive the coordinated development of the upstream and downstream industrial chains and promote the overall upgrading of China's automobile manufacturing industry.
Responding to international market challenges
Despite the fierce competition in the international market, Changan Automobile is expected to occupy a more important position in the global automobile market by continuously improving its technical strength, optimizing its product structure and strengthening its brand building.
Conclusion
Changan Automobile's globalization 2.0 strategy is not only an active choice to respond to the transformation of the global automotive industry, but also a key measure for it to deepen its cultivation in the international market. In the face of Europe's high-standard and highly competitive market, Changan Automobile not only shows strong market confidence, but also reflects its international vision as a Chinese auto brand. In the future, with the continuous breakthrough of new energy technology and the improvement of the international market layout, Changan Automobile's performance in the global market will be more worth looking forward to.
