The report points out that since 2023, China's artificial intelligence-related industries have developed rapidly. According to market research, as of 2023, the market size of generative AI in China is about 14.4 trillion yuan, and it is expected to exceed 30 trillion yuan by 2035, accounting for more than 35% of the total global market size. As of March 2024, China has more than 100 large-scale models with a parameter scale of more than 1 billion, which are widely used in electronic information, medical care, transportation and other fields. From the perspective of different application scenarios, the application of generative AI on the user side and the enterprise side is quite different.
User-side applications continue to emerge, bringing intelligent and convenient life experience
On the user side, generative AI is mainly presented in the form of "AI assistants" or "intelligent assistants", and is deeply integrated with traditional Internet applications such as instant messaging, office software, online customer service, and creative tools, bringing users a more intelligent communication, office, and creative experience.
By investigating the use of generative AI products by ordinary users, the following four points can be summarized: First, such products have accumulated a certain user base among netizens, and still have great growth potential in the future. Secondly, compared with similar overseas products, domestic generative AI is more widely used in domestic users. Third, the main needs of users using such products are focused on answering questions, daily office, entertainment and content creation. Finally, minors showed a strong interest in AI-related knowledge and actively engaged in independent learning and practice.
According to the 55th Statistical Report on the Development of China's Internet Network released by the China Internet Network Information Center, as of December 2024, the number of users of generative AI products in China reached 249 million, accounting for 17.7% of the total population. From the perspective of age distribution, the main body is mainly young and middle-aged. Young and middle-aged people are more receptive to new technologies, full of curiosity about new things, and have a greater demand for information acquisition and content creation in their studies and work, and are more willing to try and use generative AI products to improve efficiency, acquire knowledge and innovate. According to the report, in terms of the use of Internet users of all ages, the proportion of Internet users aged 20-29 who use generative AI products is the highest, reaching 40.5%; This is followed by Internet users aged 19 and below, with a proportion of 29.1%. The use of generative AI products by Internet users over the age of 40 began to decline significantly, at only 1.4%.
Chart: Percentage of Internet users using generative AI products by age group
From the perspective of educational level, the proportion of highly educated groups is relatively large (44.0% of netizens with college degree or above use generative AI products; only 14.1% use of college degree or below). Highly educated people usually have better comprehension and learning ability, can master the methods and techniques of using generative AI faster, and have a higher demand for knowledge and innovation, and they are more aware of the value of generative AI in academic research, professional work, etc., so they use it more frequently.
According to the survey of the usage of typical product users, domestic generative AI products are more widespread among netizens, and as of October 2024, Baidu Wenku's AI function has been used more than 2.8 billion times. In the field of smart transportation, the Guiyang Municipal Public Security Traffic Management Bureau applied its intelligent signal control to perceive and predict the traffic flow at intersections, and the average regional vehicle delay on weekdays decreased by an average of 15%. The "Hua Xiaoyi" knowledge assistant in the field of industrial production is also developed based on Wenxin large model technology, which improves R&D efficiency by more than 5 times; Overseas products, such as OpenAI, Google and other large technology companies' generative AI products, also have a certain scale of users in China.
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