On January 17, 2025, Bosch announced that the cumulative shipments of its intelligent cockpit platform exceeded 2 million units. Since the number of shipments exceeded one million in 2023, Bosch has achieved another million-level growth in just one year, marking the further verification of its leading position and market competitiveness in the field of intelligent cockpit technology. This achievement is not only an important milestone for Bosch in the field of intelligent cockpits, but also shows its strong growth momentum in the global market.
Technical strength and product evolution: from basic to high-level
The success of the Bosch Intelligent Cockpit Platform is inseparable from its strong technology accumulation and rich product portfolio. In April 2021, Bosch launched the world's first intelligent cockpit platform based on Qualcomm SA8155P chips, and achieved mass production in just 11 months, which is an amazing speed. Since then, Bosch has successively launched several upgraded versions of the intelligent cockpit platform, including the extreme version based on Qualcomm SA8295P chips and the upgraded version based on SA8255P chips, further enriching the product portfolio from mid-range to high-end.
At the 2024 Beijing Motor Show, Bosch showcased the Extreme Edition of its intelligent cockpit platform, which has a CPU computing power of 220k DMIPS and an NPU computing power of 20-30TOPS. This product has been mass-produced in 2024 and has been highly praised by the market. In addition, Bosch has innovatively integrated L2+ driver assistance and intelligent cockpit systems into the same domain control chip, which can significantly reduce costs by up to 30%, effectively reduce the delay of cross-domain communication, and improve user experience.
Figure: The Bosch intelligent cockpit platform exceeded 2 million units
Market coverage and cooperation with customers: global layout
The success of the Bosch Intelligent Cockpit Platform lies not only in its technological innovation, but also in its extensive market coverage and diversified customer cooperation. At present, the Bosch intelligent cockpit platform has been mass-produced or in the R&D stage in more than 100 projects, covering many top domestic and foreign car companies, including many independent brands, internationally renowned brands, and emerging power car companies. Bosch's technological advantages have helped more than 20 models of China's own brands to successfully enter the international market, further demonstrating Bosch's competitiveness in the global market.
Bosch's advantages in localization are particularly prominent. With a R&D team of nearly 500 people in China and close cooperation with global R&D teams, Bosch has a deep understanding of global regulatory requirements and ensures that product design from functional safety to quality standards strictly meets the needs of the international market. This cooperation model not only strengthens Bosch's business expansion capabilities in the Chinese market, but also lays a solid foundation for its expansion in the global market.
Cooperation with Google: Accelerating the Innovation Ecosystem
Bosch's partnership with Google is also one of the key factors in its success. Bosch is one of the few suppliers in the world that can work directly with Google headquarters on the Google Automotive Services (GAS) project. Under this cooperation framework, Bosch has helped OEMs complete up to 1.4 million tests in 15 months, significantly shortening the certification cycle. Google's original certification cycle was 21 months, but Bosch's support shortened the cycle by 6 months, which greatly improved the development efficiency of car companies and accelerated the construction of the intelligent cockpit ecosystem.
Localization strategy and R&D advantages: multi-point layout
Bosch's R&D headquarters in China is located in Suzhou, with R&D centers in Shanghai and Suzhou. This layout enables Bosch to closely meet the needs of the Chinese market and leverage the synergies of its global R&D network to rapidly promote technological innovation and product iteration. At the same time, Bosch actively participates in the localization process of China's automotive industry, deeply integrates into the Chinese market, and cooperates with local car companies to jointly promote the innovation and application of intelligent cockpit technology.
Bosch's R&D team continues to carry out technical research around the world, especially in the combination of intelligent cockpit and autonomous driving technology, and the optimization of in-vehicle infotainment systems. These efforts further strengthen Bosch's technological leadership in the field of smart cars.
Future outlook: innovation drives sustainable growth
With the rapid development of artificial intelligence, autonomous driving, and new energy vehicles, Bosch Intelligent Driving Control will continue to uphold the spirit of innovation and deepen the research and development of intelligent cockpit technology. Bosch's goal is to continuously drive product iterations to the next million shipments, while further strengthening its competitive advantage in the global intelligent cockpit market.
Bosch will continue to strengthen its cooperation with global automakers to promote the deep integration of intelligent cockpits and intelligent driving assistance technologies to improve user experience and reduce costs. In addition, Bosch will continue to explore the combination of 5G and intelligent cockpit applications to promote the implementation of more efficient and safer in-vehicle intelligent systems.
Industry competition and challenges: pressure and opportunities coexist
Although Bosch has made remarkable achievements in the field of intelligent cockpits, the market is becoming increasingly competitive. Desay SV, Neusoft, PATEO and other companies are also actively competing for the upgrade dividend of intelligent cockpit technology. With the intensification of the price war for new energy vehicles, car companies and parts suppliers are facing greater pressure to reduce costs and increase efficiency. Bosch needs to continue to invest in technological innovation and cost control to ensure that it remains ahead of the competition.
At the same time, as the intelligent cockpit system becomes more and more complex, the technical fields involved are gradually increasing. The integration of technologies in multiple fields such as in-vehicle infotainment systems, connected vehicles, autonomous driving, and artificial intelligence will be the focus of future development. Bosch needs to further enhance its cross-domain integration capabilities and strengthen its cooperation with other technology providers to ensure that it can provide customers with complete intelligent cockpit solutions.
Conclusion
The shipment of Bosch's intelligent cockpit platform exceeded 2 million units, which is not only a reflection of its technological innovation and market expansion, but also a sign of the success of Bosch's global layout, cooperation model and localization strategy. Bosch will continue to advance the development of intelligent cockpit technology on the basis of continuous innovation and strengthen its leading position in the global automotive industry. In the face of increasingly fierce market competition, Bosch will continue to maintain its long-term advantages in the field of intelligent cockpits through technological upgrades, cost optimization, and global cooperation, and make greater contributions to the development of global intelligent vehicles.
