In the tariff war and the Red Sea market, how can Chinese semiconductor and electronic components companies break through against the trend?
With the resumption of U.S. tariffs on China and the rise of global trade protectionism, Chinese semiconductor and electronic component companies are facing dual challenges - cost pressure on the one hand, and overseas expansion hindered on the other. In this context, "go global " is no longer just about product output, but a comprehensive contest of brand, marketing and channels.
On the evening of May 22, Yeehai Global, a subsidiary of China Exportsemi, joined forces with Xinwendao, Xinfeituan, and Xintongle to invite three industry heavyweights to deconstruct the "Strategy to Break Through".
Figure: Semiconductor and component companies go overseas and digital marketing
A lineup of heavyweight guests
* Co-founder of Xinfeituan, Managing Partner of Puli Consulting
* Wu Shounong, founder and CEO of Xintongle resource sharing platform, vice chairman of ECAS and member of the expert committee
* Wu Zhenzhou| Master of Nankai University, Harvard University, founder of Lao Wu E-commerce
compere
* Zhou Biao| Yeehai Global is a senior expert in electronic components
Live time
Thursday, May 22, 2025, 20:00–21:30
Event Highlights:
* Insight into overseas market trends and entry barriers
* Dismantling digital marketing: from brand building to customer conversion
* Case review: how to achieve from "factory going out" to "brand going in".
How to watch
Follow @易海Chuangteng Yeehai and enter the "Yeehai Global " live broadcast room
Scan the QR code to make an appointment for live broadcast, and join the overseas exchange group to have in-depth interaction with lecturers and peers.
[Scan the code to make an appointment] [Scan the code to join the group] (see the QR code of the poster)
Figure: The way of semiconductor and component companies going overseas and digital marketing in the event preview
