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Insights into Automotive Industry Digital Transformation White Paper Analysis (11)

In the current training system of the automotive industry, enterprises face many challenges when dealing with the training of new employees, mainly focusing on the following aspects:

First of all, there is a high turnover of front-line personnel, which requires companies to continuously train new employees, resulting in a lot of repetitive work. The traditional offline centralized training method is not only time-consuming and labor-intensive, but also brings high labor and space costs, especially for large car companies, the burden of repetitive training is particularly heavy.

Secondly, the stability and uneven level of the trainer team make it difficult to precipitate high-quality teaching content. Once a core lecturer leaves, his or her valuable experience is lost, affecting the continuity and consistency of training quality.

Thirdly, offline training lacks a scientific evaluation mechanism, and the training effect is difficult to quantify, which makes it impossible for enterprises to effectively judge the mastery of employees and make accurate improvements, thus reducing the overall training efficiency.

In response to these problems, we have created a set of efficient and intelligent AI training solutions based on large model technology, which mainly includes the following four core modules:

1.                AI training module: build real sales scenarios and improve actual combat capabilities

Through industry data fine-tuning and prompt engineering, AI has mastered the knowledge of the automotive sales field, and can simulate diverse customer personas and initiate conversations around product features, user preferences, and competing product objections. Front-line employees can practice repeatedly in highly realistic sales scenarios to effectively improve their adaptability and product presentation skills.

2.                AI scoring module: accurately evaluate performance and guide the direction of improvement

AI uses semantic analysis technology to intelligently score the training process, comprehensively evaluate the fit between the quality of speech and the key points of the assessment, and generate detailed analysis reports to help employees discover their own shortcomings in a timely manner, strengthen learning in a targeted manner, and gradually improve sales skills.

Figure: Sales training model

3.                AI Q&A Module: Creating a "Virtual Mentor" that Responds at Any Time

Integrating enterprise knowledge base and large model capabilities, AI becomes an all-weather expert assistant for front-line employees. Through LoRA fine-tuning and the LangChain framework, the system has a deep understanding of automotive industry terminology, sales skills and customer response strategies, realizes the structured integration of knowledge, and provides employees with accurate and high-quality reference answers in real time, helping to improve transaction efficiency.

4.                Training configuration and management background: Realize refined training operations

The back-end system supports flexible configuration of key parameters such as training scenarios, role settings, and scoring standards, and at the same time, it can intuitively grasp the progress and weak links of employee training through data reports. The Q&A module dynamically optimizes the content library according to the frequency of use, continuously improving the quality and coverage of AI answers.

Overall, the AI training system not only improves the training efficiency and practicality, but also greatly reduces the dependence on traditional training resources. Managers can take control of the training process more efficiently and respond flexibly to business changes and product updates. Preliminary evaluation shows that the program can help enterprises save about one-third of the cost of new employee training, and provide strong support for the construction of a standardized and efficient training system.


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Insights into Automotive Industry Digital Transformation White Paper Analysis (1)

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Insights into Automotive Industry Digital Transformation White Paper Analysis (6)

Insights into Automotive Industry Digital Transformation White Paper Analysis (7)

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Insights into Automotive Industry Digital Transformation White Paper Analysis (9)

Insights into Automotive Industry Digital Transformation White Paper Analysis (10)

Insights into Automotive Industry Digital Transformation White Paper Analysis (11)

Insights into Automotive Industry Digital Transformation White Paper Analysis (12)

Insights into Automotive Industry Digital Transformation White Paper Analysis (13)

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