Recently, it was reported that Xiaomi plans to release its first AI glasses in February 2025, which is a month earlier than originally planned. The AI glasses, which were originally expected to be released during the rice noodle festival in April, will now be available with the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra car.
Product Features & Cooperation
Xiaomi's AI glasses were developed by Xiaomi in cooperation with Goertek. The glasses will be equipped with advanced AI features, an audio headset assembly, and a camera module, designed to compete with Meta's Ray-Ban smart glasses. The product will be branded under Xiaomi, marking an important expansion of Xiaomi in the field of wearable technology.
Market expectations and competitive landscape
Market research firm IDC predicts that global shipments of AI glasses will reach 12.8 million units in 2025, a year-on-year increase of 26%. In the Chinese market, this growth is expected to be even more significant, reaching 107%, with shipments of about 2.8 million units. Xiaomi's AI glasses are poised to take their place in this fast-growing market.
As Xiaomi enters the AI glasses market, the competition will become more and more intense. Other tech giants such as OPPO, vivo, Huawei, Tencent, and ByteDance are also exploring the possibilities of AI glasses, although their projects are mostly still in the early stages of development. These companies are expected to launch their own AI eyewear products by the end of 2025 or early 2026.
Application scenarios and technical characteristics
Xiaomi's AI glasses will have a variety of application scenarios, including but not limited to:
Gaming: Provide an immersive gaming experience that brings game characters to life in a real-world environment.
Navigation: Provide hands-free navigation to overlay routes into the real world for increased safety and convenience.
Remote collaboration: Enable virtual meetings where participants can see real-time data and content in the environment, increasing engagement and productivity.
Education & Training: Provide interactive and engaging learning experiences, such as 3D model presentations.
Healthcare: Overlay critical information during surgery to improve precision and results.
Privacy & Security
Privacy and security are significant concerns for any device capable of recording or analyzing real-world environments. Xiaomi emphasized the importance of implementing strong security measures, including data encryption, secure storage, and user control over content capture or sharing.
Picture: It is revealed that Xiaomi's new glasses may be launched in February
Pricing & Marketing Strategy
At the moment, Xiaomi has not officially announced the pricing and launch date of its AI glasses. However, given Xiaomi's history in competitive pricing strategies, the glasses are likely to be launched at a more attractive price point relative to their specs and features. This may make it ideal for tech enthusiasts and casual consumers who are experiencing AR technology for the first time. In terms of configuration, Xiaomi AI glasses also have a lot of revelations. Its appearance is similar to Rayban-Meta, with a displayless design, and may be divided into two versions: domestic/international (with different models) and low/high. The high-end price is expected to be 1499 yuan, and such a people-friendly price may become a major competitiveness in the market. In terms of hardware configuration, the first generation of products is assembled by Goertek and equipped with Qualcomm Snapdragon AR1 chip, which can provide powerful computing power for glasses and ensure the smooth operation of various functions; Equipped with 5 high-performance microphone arrays, it can capture sound more accurately, providing strong support for voice interaction, real-time translation and other functions. The battery capacity is 160mAh, which is not a large capacity, but considering the overall power consumption and portability of the glasses, such a configuration is reasonable. In addition, it also supports rich features such as AI voice assistant, real-time translation, AR navigation, smart memos, etc., which is expected to bring users a convenient and intelligent experience. It is worth mentioning that Xiaomi AI glasses may also use electrochromic lens technology, which will add more possibilities for users' use cases.
Summary
Xiaomi's AI glasses are expected to be released in February 2025, with an expected shipment of more than 300,000 units, which shows Xiaomi's ambitions in the field of smart wearable devices. With the cooperation with Goertek and the deep integration of AI technology, Xiaomi is expected to stand out in the highly competitive AI glasses market.
