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Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (6)

In the field of display technology, AMOLED has always attracted attention for its excellent performance and unique characteristics. Today, AMOLED is accelerating its entry into mid-size applications, especially in the notebook market, and a profound change is quietly unfolding, and its market penetration is expected to reach 3% by 2025, which will bring many new opportunities and challenges to the entire industry.

According to a report by TrendForce, the global laptop market will slow to recover in demand in 2024 due to high interest rates and geopolitical factors, with full-year shipments expected to be 174 million units, up 3.9% year-on-year. However, it is in this market environment that OLED laptops are showing strong growth momentum, and the market penetration rate is expected to reach 3% in 2025, which is expected to exceed 6 million units.

Advantages of AMOLED in mid-size applications

Superior display

AMOLED panels have certain advantages in terms of display effect. It is capable of deeper blacks and higher contrast, with more vibrant, saturated colors and a wider color gamut. This means that whether you're watching high-definition movies, browsing beautiful pictures, or doing professional image processing and video editing, AMOLED screens provide a more vivid and lifelike visual experience.

Slim and portable design

With the increasing demand for portability, the thin and light design of laptops has become the goal pursued by major brands. AMOLED screens have a natural advantage in this regard, they do not require a backlight, and their structure is relatively simple, which can be made thinner and lighter. This allows the overall weight and thickness of the laptop to be controlled while maintaining a large screen size, making it more portable. For example, some laptops with AMOLED screens are only a few millimeters thick and weigh less than 1 kilogram, which greatly meets the portable needs of users in mobile office and daily travel.

Bendable and flexible display

AMOLED's bendable, curly, and other characteristics bring more innovation and possibilities to the design of laptops. At present, folding screen laptops have appeared on the market, which breaks the design limitations of traditional laptops, and users can flexibly adjust the folding angle and shape of the screen according to their own needs and usage scenarios. For example, when reading a document or browsing the web, you can fold the screen into a tablet-like form; And when multitasking or when a large screen display is required, the screen can be fully expanded.

AMOLED laptop panel shipments

In the third quarter of 2024, global AMOLED laptop panel shipments exceeded 2.5 million pieces, a year-on-year increase of 260%. Behind this remarkable growth is the joint efforts of Korean and Chinese mainland manufacturers. South Korea still dominates the AMOLED laptop panel market, accounting for about 75%, and with its deep accumulation in the field of OLED technology and advanced production technology, Korean manufacturers occupy a leading position in the high-end AMOLED panel market. Chinese mainland manufacturers accounted for about 25%, a major breakthrough compared with the same period last year, thanks to the rapid development of Chinese mainland's panel industry and continuous investment in technological innovation. Chinese mainland manufacturers have made significant progress in the capacity expansion and technology upgrading of AMOLED panels, gradually narrowing the gap with Korean manufacturers, and providing strong support for the development of the global AMOLED laptop market.

Figure: AMOLED display market forecast (source; Business Research)

Figure: AMOLED display market forecast (source; Business Research

Factors driving the increasing penetration of AMOLED in the notebook market

Technological advancements

The continuous maturity and improvement of AMOLED technology is one of the key factors for its penetration in the notebook market. In recent years, panel manufacturers have made many technological breakthroughs in AMOLED pixel patterning, light-emitting materials, and driver circuits. For example, Visionox's ViP technology realizes pixel graphics through photolithography, eliminating the need for FMM, enabling more precise AMOLED pixels, eliminating the limitations of traditional OLED processes on display size, resolution and other screen performance. This allows AMOLED screens to better adapt to the needs of medium-sized applications, providing laptops with higher resolution, higher contrast, and lower power consumption, thereby enhancing their competitiveness in the market.

Costs go down

With the continuous increase of AMOLED panel production capacity and the continuous optimization of the production process, its cost is gradually reduced. On the one hand, panel manufacturers have reduced the manufacturing cost per unit of panel by expanding the scale of production lines and improving production efficiency; On the other hand, with the maturity of technology, the procurement cost of raw materials and the depreciation cost of equipment have also decreased. The cost reduction has made the price of AMOLED screens more competitive, and more laptop brands can afford to adopt AMOLED screens, thus driving the popularity of AMOLED in the laptop market.

Apple's demonstration effect

Apple's influence in the field of consumer electronics is huge, and its product design and technological innovation often lead the industry. Apple's plan to introduce OLED display technology in the MacBook series will not only promote the upgrading of its own product line, attract more consumers to choose MacBooks with OLED screens, but also prompt other brands to accelerate the layout and application of AMOLED technology. In order to compete with Apple and improve the competitiveness of their products, other brands may follow suit and increase investment in the R&D and production of AMOLED laptops, thereby accelerating the popularization of AMOLED technology in the laptop market and promoting the rapid increase in market penetration.

Future Trends

Expansion of application fields

The successful application of AMOLED in the notebook computer market will lay the foundation for its expansion in other mid-size segments. For example, in the tablet market, the thin, portable, and superior display effect of AMOLED screens will make it an ideal display choice, bringing users a more comfortable reading and entertainment experience; In the display market, the high contrast and fast response time of AMOLED screens will meet the strict requirements of professional users for image quality and dynamic display effects, and promote the upgrading of the professional display market. In the in-vehicle display market, the bendable characteristics and good viewing angle of AMOLED screens will help achieve a more user-friendly in-car display layout and improve driving safety and comfort. In the future, AMOLED technology is expected to be widely used in more medium-sized applications, further expanding its market scale and influence.

Improvement and coordinated development of the industrial chain

With the development of the AMOLED notebook market, the related industrial chain will be further improved. Upstream material suppliers will increase investment in the R&D and production of key materials such as organic light-emitting materials and flexible substrate materials to meet the demand of panel manufacturers for high-performance materials; Equipment manufacturers will continue to introduce more advanced production equipment, such as high-precision lithography equipment, distillation equipment, etc., to improve the production efficiency and yield of AMOLED panels.


Related:

Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (1)

Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (2)

Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (3)

Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (4)

Top 10 Key Technology Market Trends for 2025: A Forecast Analysis (5)

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